International Marketing Capacities and Export Performance: An Empirical Study of Indochinese Exporting Enterprises

Empirical Study Utilizing QFD to Develop an International Marketing Strategy

Customer expectations can be extremely nebulous. This research identifies the demographic segmentations and their respective expectations for the spa market. Interviews were conducted and a subsequent questionnaire was employed to gather the voice of the customer and assess the expectations of spa clientele. All of the data was collected from luxury spas in Hawaii, and consisted of respondents ...

a contrastive study of rhetorical functions of citation in iranian and international elt scopus journals

writing an academic article requires the researchers to provide support for their works by learning how to cite the works of others. various studies regarding the analysis of citation in m.a theses have been done, while little work has been done on comparison of citations among elt scopus journal articles, and so the dearth of research in this area demands for further investigation into citatio...

Impact of Basel II Capital Accord on Small and Medium Size Enterprises (SME): An Empirical Study on a Group of Export Oriented SMEs

The purpose of this study is to find the relationship between lending to Small and Medium-size Exporter Enterprises (E-SMEs) and the use of Basel II Capital Accord for the first time in the banking system of Iran. Results showed that 96.69 percent of small firms were in the very low risk category of credit portfolio. This proof explains a consistent and balanced relationship between risk- weigh...

Characteristics on the Evaluation and Use of Export Marketing Research: An Empirical Study

Cornell University The literature on export marketing research has concentrated on issues surrounding the acquisition of research information, providing few insights into how acquired information is actually evaluated and used by decision makers. The present study focuses on research design characteristics and tests a number of hypotheses regarding their impact on the evaluation and use of expo...

An Empirical Study of Export and Economic Growth in India since 1960: A Co integration Analysis